“WATCH JAZZ HAPPEN” ™ JAZZ DOCUMENTARY DEVELOPMENT   PURPOSE: - samples of my hand-held shooting of jazz events - samples of web uploads to Jazz Web Sites as inserts in a journalist review - provide opportunities for edited projects on MySpace.com - list recognizable jazz artists, jazz styles, historic never seen footage - why a Jazz fan/collector/hobbyist wants a “Watch Jazz Happen” Project Extra-all DVD’s become examples of shoots for “Watch Jazz Happen” Projects BACKGROUND: Daniel Kassell has mini-discs (8cm) either DVD-R or DVD-RW shot from on a Sony DCR-DVD 201 Handycam that uses Pixela Imagemaker 1.5 software 2005-2006.  Upgraded to Sony DCR-DVD403 Handycam in 2007 that uses Picture Perfect 1.8 software by Pixela. Daniel has compiled a rough cut script awaiting editing/marketing funds. We seek projects and will solicit paid/foundation/patron interest for editing and producing historic jazz projects.   DOCUMENTARY IDEAS: Daniel Kassell will incorporate his early jazz history experiences to develop a comprehensive personal Memorabilia Documentary as an example of what Jazz Collector with jazz memorabilia, record collections, audio remembrances, photos, favorite recordings would want in a digital visual history of their Jazz collection. DVD FOOTAGE: Morton Books Yusef Lateef “The Gentle Giant” by Herb Boyd Book Signing, 1/26/07 12 minutes of 1 ½ hours edited for client and presented one week after shoot. This short was intentional to reduce cost and complete the project quickly. Harlem Blues and Jazz Band at Brooklyn College, Duplicated for Resale $25./each. “Vince Giordano and the Nighthawks”(6/7/07) at the Grand Harmony Place in Chinatown. “The First Annual Dance Parade”(5/18/07) down Broadway to Washington Square Park with an interview of Norman Siegel explaining why dancing in New York should be considered an art and not prevented by an antique Cabaret law. Tap Extravaganza, 2007 on the Fashion Institute of Technology stage, 5/7/07. “The Duke Ellington Society Conference (4/7/07) at Jazz@LC. APAP Showcase Performances: Allan Harris, LaVay Smith, Turtle Island String Quartet, Jan 2007. Bucky Pizzarelli’s 80th Birthday, JVC-Hunter College, Kaye Playhouse, June 2006. John Pizzarelli Orchestra “Sinatra Tribute” Newport Jazz Festival-2006. Opening Act: Jane Monheit. Jazz Journalist Association Awards, BB Kings, June 19, 2006. Minton’s Playhouse Opening night with Patience Higgins Sugar Hill Quartet, 5/19/06. Daniel Kassell as MC for the evening invited several famous old-timers to recall the original Minton’s. Artie Shaw’s Band with Dick Johnson-clarinet, Newport Jazz Festival-2005 Dick and Artie’s manager interviewed after sound-check on Tennis Stadium deck. TIME PLAN: Seeking to start off modestly and do individual projects in order to develop a working relationship with an editor with contemporary creativity that will enable me to organize what I’ve shot into 28 minute “Watch Jazz Happen” shows for broadcast on New York City’s Manhattan Neighborhood Network. BUSINESS HISTORY: Daniel Kassell is a Music Business specialist utilizing music marketing, sales promotion, public relations and advertising experience to improve results for Jazz Music clients.   AUTHENTIC MARKETING activates new business development by utilizing authenticity, personal integrity, DVD video and networking to produce rapid business growth. EXPERIENCE SUMMARY: Project and budget development Public Relations by phone & e-mail Business development copy writing Sales promotion planning Direct mail marketing and printing   SUCCESSFULLY COMPLETED CLIENT PROJECTS: Cecil Morgan: Coaching and marketing development for this talented vocalist. Harlem Blues and Jazz Band: Promoted Jazz Documentary “The Last of the First” at Tribeca Film Fest. Annette Hollander: Developed action plans to present to agents for this talented vocalist. Minton’s Uptown Lounge: Developed Publicity Program to reopen this landmark. Creole N’Awlins Restaurant: Initiated publicity and Supper Club Dinner Shows. Copeland’s Restaurant: Developed upscale Jazz Marketing & Publicity programs. Cunning Music: Produced stunning postcard and biz card for jazz string bassist Bob Cunningham. JSS Music: A developed marketing plan to sell Dick Hyman’s “Century of Jazz Piano” CD-Rom. Shutters Cafe: Reopened this venue with well-known jazz artists and my Hot Blues & Jam Band. Sol Yaged: DVD of Benny Goodman’s Quartet redux at the New Village Gate. Misako Kano: Management, marketing during Knit outreach campaign for “Watch Out” CD. Lynne Arriale: Produced 4/color jazz kit materials that successfully influenced high profile jazz venues. M/Art Music: Representing trumpeter Fred Jacobs, produced start-up marketing plan, CD booklet art,  ad & a pr campaign that charted #22 with 150 radio stations in the U.S. Hoagy & Bix, a musical: Arranged for investors for a Broadway play. Arif Verner: Shopped MIDI guitarist demo to 25+ contacts and negotiated recording contract. Harold Danko, Barbara Lea: Conceived unique mail order promotion and provided mail fulfillment. James Williams: Published JW NewsLetter with extensive jazz discography and history. Carelle: Presented “The Zen of Selling” Seminar to sales and marketing executives. Folk City: Successfully publicized the 20th Anniversary of this famous Greenwich landmark.   To get a better idea the nature of what I’ve covered and reviewed Google “Dan Kassell Jazz”   WATCH JAZZ HAPPEN ™ 315 W. 61st Street - Studio 12M New York, NY 10023-1107 www.authenticmarketing.org Phone: 212-779-INFO Toll Free: (866) 411-JASS dankassell@yahoo.com  Go out and Watch Jazz Happen!